p>It’s been commonly accepted through growing up with store bought skincare and beauty products that it is safe to use. After all, manufacturers have our best interest at heart, right? They would never knowingly put any harmful ingredients in their products solely to increase their bottom line, would they? That type of naivety died along with the last century. We as consumers need to take it upon us to educate ourselves in the beauty products we expose ourselves and our family to. Every day, without even giving it much thought we buy into extravagant marketing campaigns that influence our thinking about a brand. Without even knowing what ingredients are put into the soaps, lotions, shampoos and conditioners we readily expose our families to. Our buying patterns have fallen victim to a herd mentality.